Publication | BRG
340B Center of Excellence
Clay Willis
March 2024
Is It Time to Start Running Your 340B Program Like a Business?
A 340B center of excellence (COE) represents a shift in the organization: from approaching the 340B program as an external force that impacts the business to viewing the program as a channel that must be managed effectively. A 340B COE can provide many benefits and value to an organization due to its specialized subject-matter expertise and operational agility. The COE allows organizations to move to a command center with appropriate capabilities that allow an organization to run like a business and grow and transform as the area evolves moving forward.