Big Data

Businesses in the digital economy regularly collect large amounts of data from their day-to-day business operations. This data may include details on customers, sellers, and purchase transactions that power algorithms such as recommendation engines. The analysis of issues in digital economy cases often requires managing these massive datasets and providing highly elastic computing power for data analytics and econometric modeling.

BRG’s investment in big data is one of our key differentiators and enables our data management experts to respond rapidly to meet on-demand data needs. BRG has supported projects involving multiple experts accessing the same underlying data, and we have worked with some of the most advanced data technologies available. Our data science work includes building artificial intelligence and machine learning models to support specific case activities.

Why Big Data Is Important

Big data projects involving digital businesses have unique characteristics. Not only are the number of transactions large, but the number of artifacts that a transaction contains dwarfs those of a nondigital business. A digital transaction, for example, may include hundreds of online activities carried out by a user before they made a transaction, resulting in billions of activities and transactions that need to be analyzed.